Check Out Cavalier King Charles Spaniel Large Salt and Pepper Shakers, Porcelain by Rosalinde (4')
0 comments Posted by NongMaiNoi at 11:39 AMCavalier King Charles Spaniel Large Salt and Pepper Shakers, Porcelain by Rosalinde (4') Review
Cavalier King Charles Spaniel Large Salt and Pepper Shakers, Porcelain by Rosalinde (4') Feature
- 4' tall and 3' diameter.
- Small salt and pepper shakers also available.
Cavalier King Charles Spaniel Large Salt and Pepper Shakers, Porcelain by Rosalinde (4') Overview
Artwork by Vladimir Tzenov. Shipped directly from manufacturer, so please allow 2 weeks for delivery.
Available at Amazon Check Price Now!
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*** Product Information and Prices Stored: May 17, 2010 01:57:12
I'm a foodie. A slow-food foodie to be exact. I believe in the value of high quality ingredients cooked slowly with care and attention. (Fast food just isn't my thing)
I'm obsessed with reading cookbooks, magazines and newspapers and anything that ties in my 2 favorite loves - reading and cooking!
There is a wonderful food publication where I live. Definitely the target markets are mid-upper scale consumers who love cooking and going to restaurants. These are busy business people who have money to spend.
The magazine has TENS OF THOUSANDS of readers. This magazine hits the target consumer right on the nose. These readers are "passionately interested in good food and drink."
Which is why their recent back page advertiser made me laugh.
Full page ad. (BACK PAGE NO LESS) Which means it cost over $4,000.
What did the high-end cooking store advertise?
That if you filled out the coupon (and BROUGHT IT TO THE STORE) you would have a CHANCE to win ONE $70 salt and pepper grinder set. I mean ONE for the entire store. ONE for the entire promotion.
1 lousy little salt and pepper set for a potential audience of TENS OF THOUSANDS.
I don't get it.
Drop over $4,000 plus whatever they paid to get a graphic designer to create the ad...and then only offer a CHANCE to win ONE little salt and pepper set ($70 value) to people who are willing to drive for an hour to come to their store?
I call it "McCustomer Kind Of Thinking"
Would You Drive Across Town To MAYBE Win Salt and Pepper Shakers?
I don't think so.
Don't think your customers get excited about the unexcitable.
Promotions are important to selling. Absolutely. But they have to be promotions that actually MEAN something to your customer.
A promotion has to create a sense of urgency, a sense of excitement, momentum - a "Ooh - I'd LOVE that!" kind of feeling.
What Would I Have Done With That Back Page Ad?
First of all I wouldn't have purchased a Full Back Page. I'd have purchased a HALF PAGE ad (with very cool design) with this offer:
WE LOVE OUR SEASONED CUSTOMERS!
The first 200 customers Receive a FREE
Salt and Pepper Grinder (as seen on Oprah)
($70 value).
Or something even sexier - perhaps a new gadget out of Gourmet magazine etc. Or maybe a FREE SUBSCRIPTION to Gourmet magazine...something that would excite the foodies and actually give them a reason to come to the store NOW.
And then after the first 200- I'd have something to offer THE REST of the customers that would REWARD THEM for taking the time to come to the store and encourage them to buy more.
Remember -the hard cost for the stupid salt and pepper set is probably $10.
Would it be worth spending $10 to attract a customer who will be put into your ezine database, who will probably spend an average of $100 or more per visit FOREVER and who will refer you to other high-end customers FOREVER?
YES!!!
So remember - when you're coming up with your next latest and greatest sales promotion...to actually think of WHAT YOUR CUSTOMER WOULD LIKE.
And don't get caught in the trap of small-term thinking vs. LONG TERM.
Remember - you want your customers to be "SLOW FOOD" kind of customers who will stick with you for the long haul.
vs. a McCustomer who doesn't have ANY LOYALTY at all.
So there.
Love From Your Bossy Sales Diva,
Kim
P.S. If you loved this article, can you please pass it on to 3 of your sassy friends? They'll receive my FREE Report: The 5 Biggest Sales Mistakes Women Make as well as my savvy and sassy sales tips each week. All they have to do is sign up at http://www.salesdivas.com/tips.php Thanks a million!
Kim Duke, The Sales Diva, provides savvy, sassy sales training for women small biz owners and entrepreneurs. Kim works with clients internationally, showing them The Sales Diva secrets to success! Sign up for her saucy and smart FREE e-zine and receive her FREE Bonus Report The 5 Biggest Sales Mistakes Women Make at Sales Training
Labels: Example, REALLY, Something, Spectacular, Stupid
i swallowed a bug, on the salt and pepper shaker. hhaha
http://www.youtube.com/watch?v=2aIrL8ObFDA&hl=en
Check Out Chef'n Mix, One Handed Salt Grinder, Stainless Steel for $19.95
0 comments Posted by NongMaiNoi at 12:56 PMChef'n Mix, One Handed Salt Grinder, Stainless Steel Review
Chef'n Mix, One Handed Salt Grinder, Stainless Steel Feature
- Innovative salt grinder
- Adjustable grind mechanism; ceramic rasp
- Sturdy construction
- Ergonomic handle
- Stainless steel exterior
Chef'n Mix, One Handed Salt Grinder, Stainless Steel Overview
Chef'n began twenty years ago based on the principle that kitchen products could be a lot smarter, easier and more fun. Right from day one, Chef'n found an audience hungry for its brand of Tasteful Ingenuity. Today that legacy lives on with the precision refinements to acclaimed inventions, new technologies, design techniques, and entirely new products. Salt has never looked so good. From revolutionary design to innovative flavor control, this grinder may just change the way you think about seasoning your food forever. Put a smile on your table with the Mix Salt grinder from Chef’n. The only thing more fun than the simple, sophisticated design is the easy, one-handed squeeze that puts delicious fresh ground salt at your fingertips. Features include: adjustable grind mechanism, ergonomic handle, sturdy construction and a ceramic rasp. Grab. Grind. Grin. By Chef’n.
Available at Amazon Check Price Now!
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*** Product Information and Prices Stored: May 09, 2010 02:50:57
Are you looking for the right flowers for your bouquet? There are thousands flowers in the world. But most of them may not be suitable for wedding flower arrangement. To find the perfect flower, you need to know what are the most favorite flowers used in bouquet, and what its characteristics. Most popular flowers that are used in bridal bouquet are:
1. Roses
Roses are the most used cut flower in the world. The flower is pretty with various color (white, pink, & red), beautiful shape, and more than a hundred species. Besides the smell is good, rose is a durable flower. No wonder if many people really like this flower. The characteristics of good roses are: long stemmed, bold petals, & has minimum five petals.
2. Tulips
Many people know that tulip is a flower come from Dutch. This is wrong. Tulips are native to Central Asia & Persian Empire. The vast majority of tulips are being exported from Holland to all over the world. These cut flowers come with hundreds varieties with typically have one flower per stem and are available year-round.
3. Calla Lilies
Calla lilies are elegant flower. The flowers are very popular choices for bridal bouquets, flower arrangements, & home decoration because of its range of colors available with unique shapes. Calla lilies are poisonous plants, so if you want to arrange a bouquet made with calla lilies, consider keeping it far from children.
4. Gerbera
Gerbera is a genus of sunflower family. The name was taken from the last name of the German naturalist Traugott Gerber. The flowers grow with less water, so they are suitable for home gardening. Gerbera is popular for wedding bouquet because it is vary greatly in shape, color, and size. The capitulum is composed of hundreds of individual flowers.
5. Carnation
The carnation, scientifically known as Dianthus caryophyllus is a species of Dianthus. Colors include pink (natural color), red, white, yellow and green, have been developed. Carnations usually are used for showing love and fascination. But cultivars of many colors can bring different symbol from each color. For example, white carnation may symbolize the purity of Mother's Day.
6. Stephanotis
Stephanotis is also known as Madagascar jasmine. The flower has white petals, star-shaped flower, and dark green leaves. The best known stephanotis species is Stephanotis floribunda whose are popular component of wedding bouquets.
Written by Marsudi, a wedding planner & flower arranger. You can browse galleries of gorgeous wedding flowers and bouquets on his blog: http://bizarreweddingflowers.blogspot.com
salt and pepper love
http://www.youtube.com/watch?v=Cj9rU5r4eD0&hl=en
Great Price Downeast Concepts Cape Shore 820-22 for $13.98
0 comments Posted by NongMaiNoi at 1:23 PMRed Lobster Seafood Claw Salt Pepper Shaker S/P Review
Red Lobster Seafood Claw Salt Pepper Shaker S/P Feature
- 5 inches x 2 3/4 inches
- Handpainted ceramic
Red Lobster Seafood Claw Salt Pepper Shaker S/P Overview
Red Lobster Seafood Claw Salt Pepper Shaker S/P
Available at Amazon Check Price Now!
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*** Product Information and Prices Stored: May 04, 2010 13:25:14